Lead Generation Software.
The first part of the analysis we are starting with Lead Generation software. This is quite a new comer to the Marketing tools Arena, but is already being embraced by companies.
The problem is with any new market, there are many players. Some have big development and marketing budgets, and some are smaller but very proactive companies that can really excel in new areas. This area we have started with a company called Lead Forensics. This is because they are clearly the leaders in their field, by far the most expensive, and so I think it will make a very interesting analysis with some strong and cheaper competitors.

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