Lead Generation

The definitive goal in marketing today is firstly to generate leads and ultimately transform lead generation into lead engagement. You underestimate lead engagement as a digital marketing tool at your peril.

The definition It is helpful to first make sure we all understand by what is meant when we use the term ‘lead’. Each lead represents an individual or company that has shown a certain interest in what your small business…

1: Social Media Attention The importance and power of social media cannot be ignored. It is a medium that can generate thousands of leads providing that you ensure enough attention is given to making your Facebook and Twitter content work…

Most websites these days make a reasonable living for the business they represent online, but even if you think yours is pretty much perfect, you shouldn’t rest on your laurels. Look carefully at the returns that you are getting and…

A broad definition: When we speak of inbound marketing we refer to such activities that are designed for the express purpose of attracting visitors in rather than marketers going out into the field to attract the attention of prospects. Inbound…

If you have a website, the chances are reasonably high that you are looking for Leads. Here are my top 5 tips of how to get more business.  The first 4 are how to get more, and then my best…

The lead generation sector is growing almost exponentially and is becoming universally recognised as a vital part of any businesses online strategy and there has been no company more successful in exploiting this growth market than Lead Forensics.

Lead generation has the potential to revolutionise any online business operating in the B2B sphere. The power it can have to turn anonymous site visitors into fully qualified leads has obvious attractions, but this is an emerging field and to…

Lead generation is one of the hot new emerging trends in online business, but even for a young field it has a fairly large number of software providers, aimed at different segments of the market and addressing different needs. The…

All marketing comes at a cost. Whether it’s offline advertising, direct mail, online pay per click, or search engine optimisation, you want to be as sure as you can be that the money you spend is having a positive result.